Digital Marketing Proposal Template


Digital Marketers, Every Second You Wait Is Costing You Valuable Leads and Sales   

In order to fully operate in the environment of digital marketing, you need to tackle too many challenges? Pitching your digital marketing services is the first and the most important one. 

That is why you should use our professionally made digital marketing proposal template as a complete guide to present your offerings.

We’ve put together all the elements that you’ll need in the template you just have to fill in the blacks and customize it as you wish.


Digital Marketing Proposal Template Format


This well researched digital marketing proposal template will allow you to highlight your offerings. It is perfect for digital agencies, freelancers, and consultants looking to craft a great proposal for a new client.

Since it is an online proposal template you can take advantage of the content you might already have like videos and infographics and create a unique experience for your client.

With this proposal template you have

Striking Cover

We open this proposal template with an eye-catching cover page. We guarantee that this cover page will surely differentiate you from the competition.

Digital Marketing Proposal Template - Cover Page

Cover Letter

Followed by the cover page this section will explain how you, your services are different from others and how you can help them reach their objectives.

Digital Marketing Proposal Template - Cover Letter

Tell ’em What You’ll Deliver

This section has the description about what method you are going to follow to run this campaign, how you’ll customize it, and how will you help your client outrank their competitors in the conversion rate with a definite timeline.

Digital Marketing Proposal Template - Scope of Wor

Tell ’em The Investment Needed

Here using an interactive pricing table you can show your client different pricing options and let them customize the pricing as per their service and quantity needs.

Digital Marketing Proposal Template - Fees

Milestones and Timeline

This proposal template will answer questions like “when does the project begin?”, “when does the project end?”, “are there any milestones in between?”. This way with this timeframe section you can build confidence in the client that things are going as planned.

Digital Marketing Proposal Template - Timeline

Acceptance and T&C

This section where your contract terms, fine print, and signature live. Please note, we are not legal experts, seek legal expert’s opinions about T&C mentioned in this section before sending a proposal to your clients.

Digital Marketing Proposal Template - T&C

How to Write a Digital Marketing Proposal Template?


We already have a high-quality Digital Marketing Proposal Guide that talks about things one should keep in mind, mistakes to avoid, sections you must include, some practical steps you must follow, how to conclude your digital marketing proposal. After reading this guide you’ll be ready to take on new projects with the right digital marketing proposal template in hand and greater confidence than ever. 



Guide to Write Sections In Digital Marketing Proposal

Review of Sections in Digital Marketing Proposal

Digital Marketing Proposal 

What is a digital marketing proposal?

A digital marketing proposal is a sales document used to win a prospect’s business. It includes all the information related to key deliverables and services and an overview of timelines and costs. This sales document mainly focuses on how your digital marketing services will help potential clients achieve their goals.

At a higher level your digital marketing proposal will generally include the following (discussed later):

  • Client testimonials or examples of case studies to build trust.
  • Agency’s background information to prove your worth.
  • Scope of services, realistic timelines, and costs
  • Value of your digital marketing services.

digital marketing proposal
digital marketing proposal

Who needs a digital marketing proposal?

A business consulting proposal is created by a digital marketing expert who intends to provide digital marketing services that help clients thrive in this technology-focused world.

Life as a digital marketing expert is always interesting. There are already so many businesses out there that request proposals from experienced digital marketing agencies, it is up to each agency to research the particular business and create a proposal that’ll help them stand out from the crowd and get hired for the job. 

In simple words, digital marketing agencies or experts use a digital marketing proposal to actually sell himself and his experience and explain why he is the best person for this job. 

Things that stop prospects from signing on your digital marketing proposal

Business proposal failures are often caused by mistakes that can be easily avoided with a little bit of attention to detail and strategic planning. Here are the two most common mistakes digital marketing agencies make when creating a digital marketing proposal:

  • Lack of details: In order to keep it brief, short, and concise; many times digital marketers sacrifice the details. Because of lacking details, prospective clients may assume that you’re not the best person to identify their problems and help initiate changes. 
  • It is not personalized as per your client’s needs: The greatest crime of any digital marketing proposal is failing to understand the client and their needs. 
Digital marketing proposal
digital marketing proposal

Tips for an effective digital marketing proposal

So now you’ve got some new prospects lined up to whom you want to pitch your digital marketing services, all you need is a solid sales proposal that’ll help you outline your digital marketing services in an outstanding way.

We’re going to give you some amazing tips to make your digital marketing proposal effective and ideal.


  1. Initial consulting: Before you even begin writing your digital marketing proposal, make sure you sit down and talk to your prospects about their needs.
  2. Initial research: Start with your initial research based on the information provided by your lead.
  3. Build a customizable digital marketing proposal: We’d suggest you find every other opportunity to make your digital marketing proposal template customized as per your prospect’s specific needs. Offer them specific strategies and tricks which will help them accomplish their goal.
  4. Include case studies: With digital marketing services, buyers sometimes need help to understand how your services fit their situation or the problems they are facing. And a well-written case study is a story that talks about how your services have improved one of your customer’s business and made a positive impact on their business growth.

Why should you use a template for your digital marketing proposal?

This template will take the most stressful and boring part of the proposal creation process and it’ll help you concentrate on the quality of your content. 

  • All the information stays in one place: You don’t have to browse through dozens of files to pull information about different elements of your digital marketing process.
  • Offerings and pricing remain consistent: Your template will include a list of your services and pricing for each service. This means you don’t have to worry about creating a pricing plan for every job as the base prices will be already there in the template. You’ll only need to customize as per their service requirements.
  • You can personalize the proposal in a matter of minutes: There will be some obvious places where each template can be personalized: the client’s contact information, the client’s pain points, their goals. A few tweaks in the template can make your proposal ideal for your potential clients.
digital marketing proposal

Best Practices to Close More Deals with Digital Marketing Proposal

The secret to winning more and more deals lies in understanding the client’s behavior, discovering what exactly they want, and then presenting that information in the order that guides them to make the deal. That’s why we are providing four of the most essential proposal writing best practices to get what you want with your digital marketing proposal,

1. Follow the right path

Set up a meet or a call with your prospect and discuss their objectives, goals, and vision for their digital marketing campaign (by not pitching your “big ideas”). Focus on deeply understanding the client’s desires and objectives.

After the initial call if there are still more open questions about the client’s goals, needs, and vision for the campaign, schedule the second call, and clarify more details.

2. Uncover your client’s needs in your digital marketing proposal

Write a proposal that summarizes everything that you and your prospect discussed over a call. Below are the key questions you must address in your digital marketing proposal,

  • What does the client expect to get out of your digital marketing services?
  • What am I explicitly proposing to resolve the problem?
  • How are these offerings going to help the client with their business?
  • What more can I do to solve the client’s problem?

3. Conclude your digital marketing proposal to ensure it’s persuasive

While other portions of your digital marketing proposal are crucial to move ahead but the effective conclusion is the most critical element of the overall document. This final overview should provide the analysis that connects all the key points 






Is your digital marketing proposal customizable?

Yes, absolutely! All parts of your template are 100% editable and customizable. Open your digital marketing proposal template in an “editing mode” and customize it to create your own that suits your brand. The text, color, images everything is customizable.

Can clients sign the digital marketing proposal online?

Absolutely! With the online signature, you can provide a seamless digital experience to your prospects and save everyone from the hassle of printing, signing, scanning, and sending physical copies of your proposals. This will allow you to seal the deal faster.

Does it offer interactive pricing?

Yes, it does have an interactive pricing table, meaning if you want, the client can change the quantity, select/deselect services and s/he can check the final total (again configurable) along with applicable taxes & discounts. 

Can I export or save this digital marketing proposal as PDF?

Sure you can. You and your client can download the proposal PDF for future reference.You can also configure whether to allow your clients to download the PDF or not, before signing & accepting the proposal. 

Can I add images, videos in a digital marketing proposal?

Totally! You can give your digital marketing proposal an elegant & branded touch by adding images or you can show your best work to your prospects by adding videos.

Does your digital marketing proposal also include a contract?

Yes, we do have a sample proposal content and a sample contract for your use. The proposal comes with a section that includes a digital marketing contract, terms on services terms, and an online signature. Please note, even though this proposal comes with a digital marketing contract but we are not legal experts, seek legal expert’s opinions about the T&C mentioned in this section before sending a proposal to your clients.


Cover Letter

Dear {ClientFirstName},

We would like to appreciate and thank you for your time to discuss {ClientCompanyName}’s a digital strategy for the next two years and how {ClientCompanyName} would like to leverage digital marketing to increase sales and gain strong brand loyalty.

At AWESOME INC, we are pretty confident and comfortable to assure you that we can double the traffic to your website (both web and mobile), increase onsite engagement, and optimize the conversion ratio in the next twelve (12) months. 

Using our high conversion optimization techniques, we will host & present content to gather maximum opt-in for your services and company newsletters. If you have any questions or need clarification about this proposal, please do leave us a comment or drop me an email at 


Scope of Services

Here’s what includes in our digital marketing campaign package, 

  1. Content Marketing
  2. Search Engine Optimisation
  3. Social Media Management
  4. Influencer Marketing
  5. Digital Advertising (Social Media + PPC)
  6. Email Marketing
  7. Website Analytics
  8. Website Design and Development
  9. Landing Page Optimisation
  10. A/B Testing
  11. User Funnel Optimisation
  12. Content Optimisation
  13. Multivariate Testing
  14. Lead Nurturing


If we want to ensure that we’ve accomplished everything accurately, our timeline would proceed as follow,

Phase 1 (3 weeks)

  • Discovery
  • Initial Assessment Website Audit
  • Implementing Analytics Keyword Ranking
  • Content Research Digital Strategy Decisions 

Phase 2 (5+ weeks) 

  • Content Generation 
  • Go Live 
  • Email Campaign

Phase 3 (12 months)

  • Google + Facebook Ads Management 
  • Social Media Management (Ongoing) 
  • CRO (Ongoing) 

Terms of Agreement

P.S: We are not lawyers this is a sample contract and that’s why we recommend you to hire some lawyers and create a legal agreement.


{Client_company} agrees to make initial payment at the time this contract is signed in order for {sender_company} to undertake the work mentioned in the proposal. Once the {client_company} makes the initial payment, the new contract will be constructed with a definite timeline for execution and specific terms of payments.


{Sender_comapny} guarantees that the work will be done in a respectful way and that all the work carried out under this agreement will be the original work of {sender_company}. {client_company} will not face any copyright issues.


If {sender_company} or{client_company} choose to terminate the contract, {sender_company} reserves the right to obtain payment for the services that have been provided. 


Once you feel confident about everything and are ready to move forward, please click on the “sign here” button. Once we receive notification about your acceptance we will contact you to discuss further steps.                                                                  



Advantages of Proposal Templates

Proposal Templates Software

Make The Best First Impression: Hook Them Up

When your client receives your proposal, they would want to open it right away. Use this free proposal template to get the reactions like, “Wow”, “Cool”, “These guys are impressive” 

Ready to Use Templates : Save Time

Get your  proposal in front of your prospects quickly so that you don’t lose the next business. Pick this ready to use polished proposal template and outrank your competitors. No more struggling with proposal pieces.

Advantages of Proposal Templates - 100% Editable

100% Customizable: Make It Your Thing

These templates are 100% editable and customizable. Pick your free proposal template and customize it to suit your brand. The sections, text, color, images everything can be changed.

Advantages of Proposal Templates - Clear Structure

Clean Structure: Easy Navigation

With clean structure in your proposal, you can make it super easy for your clients to uncover, understand your proposal better. Clear structure helps your clients to set their expectations, right from the beginning.

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Interactive Quotation / Pricing

This proposal template has interactive quotation; meaning if you want, client can change quantity, select/deselect services and s/he can check final total (again configurable) along with applicable taxes & discounts

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Download and Save as PDF

Would you ever need proposals in Microsoft Word format? I doubt. With online editor, tracking for proposal, you are better off with Fresh Proposals software. You can also download proposal PDF file.


Request more information about sales proposal by entering your email id below.




Send Professionally Designed Proposals. Clients Will Readily Prefer  You

Photography Proposal Template

100 % Customizable Template

Though this template is professionally designed, it is 100 % customizable. You can modify its design, fonts, images as well as content as you would like.

Corporate Photography Proposal Template - Portfolio

Show Your Best Work

Include your portfolio of photoshoots, images as well as videos in your proposal. Let your prospect/ client experience your capabilities, skills better

Corporate Photography Proposal Template - Quote

Interactive Quote

One time fees or recurring / hourly pricing; no worry. Simply include your fees item and let your prospect change quantity or select option things.

Corporate Photography Proposal Template - Online Editor

Drag-n-Drop Content Editor

You have lot more flexibility and superior control how your proposal is going to look like. You can drag-drop desired content using online editor.

Corporate Photography Proposal Template - Get Prospects Insights

Track Prospect Insights

Know exactly how your prospective client is interactive with your proposals. Use these insights to smartly convert your prospects into customers.

Corporate Photography Proposal Template - Online Signature

Online Signature, Acceptance

Be that forward looking vendor who uses cutting edge tools and technologies. You will be sending proposal that your clients can sign online.


Start Converting Prospects Today

Pin It on Pinterest

Share This