Content Marketing Proposal Template.


Reveal The Magic Of Your Marketing Startegy With This Content Marketing Proposal Template

This free Content Marketing proposal template is for everyone who offers content marketing services. This handy proposal template is perfect to pitch your best content marketing services. 

You can change/edit the content, the images, the colors, every element in this template is 100% customizable. 



Content Marketing Proposal Template Format

Captivate your prospect when you present your marketing plan with this Content Marketing proposal template. By the way this proposal template is handy for both agencies and freelancers. 

With this proposal template you have

Engaging Cover Page

Blow your clients away with a visually stunning cover page. This cover page will highlight the key information of your company like a company logo, company name, a positioning statement and other key information.

Content Marketing Proposal - Cover Page

Welcome Note

Followed by cover page you will have a cover letter which includes a sample mission statement, the glimpse of your solution and the reason why they should choose you instead of others. This cover letter will urge them to read further more.

Content Marketing Proposal Template - Cover Letter

A Dedicated Section To Prove Your Worth

In this section, you can explain what unique qualities and capabilities you have,  the awards to prove your worth and explain why you’re the right fit for their content marketing needs. This is where you can show off what makes you or your company the best in the content marketing industry,

Content Marketing Proposal Template - About Us

Content Marketing Project Approach

This is where you can showcase your plan to create an in-depth content amrketing strategy and a preview of how the results will look. This section has the potential to get your client involved with your process.

Content Marketing Proposal Template - Services

Realistic Timeframe

This section will have a brief overview of the each phase deliverables. Your client can easily track and visualize the progress with this timeline section. This is an important aspect of proposal, and clear timeline brings transparency and demonstrate confidence in your capabilities.

Content Marketing Proposal Template - Delivery Timeline

Content Strategy Investment

This section is included to provide them with a straightforward project cost estimate. This cost estimation will be interactive where your prospect can customize pricing according to content marketing services they need.


Content Marketing Proposal Template - Fees

Acceptance and T&C

This section where your contract terms, fine print, and signature live. Please note, we are not legal experts, seek legal expert’s opinions about T&C mentioned in this section before sending a proposal to your clients.

Content Marketing Proposal Template - T&C

Content Marketing Proposal 

What is the purpose of the content marketing proposal?

This important document has two purposes:

  • To persuade the reader that your content marketing services are valuable for their business.
  • To persuade the reader that your firm is the one for the job.

You can use a content marketing proposal any time when you want to get a new client or if you have an existing client that wants a new set of content marketing services from your firm. 

So, to ensure your content marketing business remains competitive and effective, you need to craft a content marketing proposal that is well organized, concise and contains all the relevant details the prospect needs.

Content Marketing proposal
Content Marketing proposal

Who needs a content marketing proposal?

A content marketing proposal is created by a digital marketing agency or a freelance content specialist who intends to provide customized content marketing strategies that help clients improve their search engine ranking and the traffic they need.

There are already so many clients out there that request proposals from experienced content specialists or digital agencies, it is up to each contractor to research a potential client and create a proposal that’ll help you stand out from the crowd and get hired for the job. 


In simple words, a content marketing specialist uses a content marketing proposal to actually sell himself and his experience and explain why he is the best choice to develop an irresistible content marketing strategy for the potential clients.

Things that stop prospects from signing on your content marketing proposal

Business proposal failures are often caused by the mistakes that can be easily avoided with a little bit of attention to detail and strategic planning. Here are the two most common mistakes architects make when creating a content marketing proposal:

  • Lack of details: In order to keep it brief, short, and concise; many times video production agencies sacrifice on the details. Because of lacking details, prospective clients may assume that you’re not the best person to identify their problems and help initiate changes. 
  • It is not personalized as per your client’s needs: The greatest crime of any content marketing proposal is failing to understand the client and their needs. 


Content Marketing proposal
Content Marketing proposal

What clients usually expect from content specialists?

When your prospective client thinks about hiring a content specialist for their organization, they have many questions and concepts in their minds, so your content marketing proposal must answer all those questions beforehand. Here’s a list of some of those questions,

  • What is the goal of this project?
  • How do they conduct research?
  • What kind of SEO and keyword research do they conduct?
  • What is the total budget?
  • Do they have experience in our industry?
  • What is their strategic process?
  • What is the timeline?

Advantages of Proposal Templates

Proposal Templates Software

Make The Best First Impression: Hook Them Up

When your client receives your proposal, they would want to open it right away. Use this free proposal template to get the reactions like, “Wow”, “Cool”, “These guys are impressive” 

Ready to Use Templates : Save Time

Get your  proposal in front of your prospects quickly so that you don’t lose the next business. Pick this ready to use polished proposal template and outrank your competitors. No more struggling with proposal pieces.

Advantages of Proposal Templates - 100% Editable

100% Customizable: Make It Your Thing

These templates are 100% editable and customizable. Pick your free proposal template and customize it to suit your brand. The sections, text, color, images everything can be changed.

Advantages of Proposal Templates - Clear Structure

Clean Structure: Easy Navigation

With clean structure in your proposal, you can make it super easy for your clients to uncover, understand your proposal better. Clear structure helps your clients to set their expectations, right from the beginning.

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Interactive Quotation / Pricing

This proposal template has interactive quotation; meaning if you want, client can change quantity, select/deselect services and s/he can check final total (again configurable) along with applicable taxes & discounts

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Download and Save as PDF

Would you ever need proposals in Microsoft Word format? I doubt. With online editor, tracking for proposal, you are better off with Fresh Proposals software. You can also download proposal PDF file.


Request more information about sales proposal by entering your email id below.




Send Professionally Designed Proposals. Clients Will Readily Prefer You

Photography Proposal Template

100 % Customizable Template

Though this template is professionally designed, it is 100 % customizable. You can modify its design, fonts, images as well as content as you would like.

Corporate Photography Proposal Template - Portfolio

Show Your Best Work

Include your portfolio of photoshoots, images as well as videos in your proposal. Let your prospect/ client experience your capabilities, skills better

Corporate Photography Proposal Template - Quote

Interactive Quote

One time fees or recurring / hourly pricing; no worry. Simply include your fees item and let your prospect change quantity or select option things.

Corporate Photography Proposal Template - Online Editor

Drag-n-Drop Content Editor

You have lot more flexibility and superior control how your proposal is going to look like. You can drag-drop desired content using online editor.

Corporate Photography Proposal Template - Get Prospects Insights

Track Prospect Insights

Know exactly how your prospective client is interactive with your proposals. Use these insights to smartly convert your prospects into customers.

Corporate Photography Proposal Template - Online Signature

Online Signature, Acceptance

Be that forward looking vendor who uses cutting edge tools and technologies. You will be sending proposal that your clients can sign online.


Start Converting Prospects Today

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