Google PPC Project SOW Template


Win Prospects Over This SOW. Make Your Client Says YES!


AdWords Experts, Get Ready For More Projects With This Google PPC Project SOW Template

Digital marketing agencies can use this free example of the Google PPC statement of work template for outlining the project overview and objectives. This template comes with interactive quote/pricing and online signature.

We’ve put together all the elements that you’ll need in the SOW template you just have to fill in the blacks and customize it as you feel right.


Google PPC Project SOW Template Format


When it comes to creating Google PPC Project SOW Template, you’ll be able to save a lot of time and energy if you have this master SOW template to lean on. This template allows you to customize each part of it, for your clients in a matter of minutes. 


With this statement of work template you have

Visually Stunning Cover

The very first thing your client will notice is a visually appealing cover page of your Google PPC Project SOW Template. This cover page HAS IT what it takes to generate your client’s keen interest.

Google PPC Project SOW- cover page

Overview and Objectives

This section will describe why the work is being done. It’ll talk about the purpose and objectives of the project and why they are important.

Google PPC Project SOW- overview

Period of Performance

In this section, you can define the time period during which the work will be performed. A detailed breakdown of your timeline

Google PPC Project SOW- timeline

Your Investment

The investment section almost everyone wants to look at first. With this section, you can clearly present the pricing options, schedule using an interactive pricing table, and make them choose the right ones, and accept your SOW without a second thought.

Google PPC Project SOW- investment

Acceptance and T&C

This section where your contract terms, fine print, and signature live. Please note, we are not legal experts, seek legal expert’s opinions about T&C mentioned in this section before sending an SOW to your clients.

Google PPC Project SOW- terms





Is your PPC proposal customizable?

Yes, absolutely! All parts of your template are 100% editable and customizable. Open your PPC proposal template in an “editing mode” and customize it to create your own that suits your brand. The text, color, images everything is customizable.

Can clients sign the PPC proposal online?

Absolutely! With the online signature, you can provide a seamless digital experience to your prospects and save everyone from the hassle of printing, signing, scanning, and sending physical copies of your proposals. This will allow you to seal the deal faster.

Does it offer interactive pricing?

Yes, it does have an interactive pricing table, meaning if you want, the client can change the quantity, select/deselect services and s/he can check the final total (again configurable) along with applicable taxes & discounts. 

Can I export or save this PPC proposal as PDF?

Sure you can. You and your client can download the proposal PDF for future reference.You can also configure whether to allow your clients to download the PDF or not, before signing & accepting the proposal. 

Can I add images, videos in a PPC proposal?

Totally! You can give your digital marketing proposal an elegant & branded touch by adding images or you can show your best work to your prospects by adding videos.

Does your PPC proposal also include a contract?

Yes, we do have a sample proposal content and a sample contract for your use. The proposal comes with a section that includes a PPC contract, terms on services terms, and an online signature. Please note, even though this proposal comes with a PPC contract but we are not legal experts, seek legal expert’s opinions about the T&C mentioned in this section before sending a proposal to your clients.


Cover Letter

Dear {client_name},

During our initial discovery meeting, you mentioned that {client_name} is not able to reach the desired level. Conversions are happening but not on the profitable services and it is directly affecting the revenue. We believe that we can deliver great results with a focused PPC strategy through Google Adwords in 10 months.

We’ve been serving our clients happy for over 10 years. So far we’ve helped 200+ clients maximize their number of sales by reducing the cost per conversion. Upon hiring {my_company} we’ll build a focused PPC strategy through Google Adwords. We will exclude the low revenue keywords so the conversion will happen only on the profitable services. Our main objective will be to put you in the highest visible position in all the search engines and to ensure you get the great ROI that {client_name} deserves.

Below you will learn about {my_company} process, from campaign setup to management to optimization. We appreciate the opportunity to share our experience and resources that helped set up {my_company} as a leading digital marketing agency. We will call you on {day_and_date} to answer all your queries you might have and discuss the further steps.


Scope of Services

Here’s what includes in our PPC campaign package, 

Full PPC Audit

  • Targetting and keyword analysis
  • Audience analysis
  • Competition analysis

Google Adword Campaign

  • Creation of a new ad
  • Market research and campaign tracking
  • Segmentation
  • Bid optimization
  • Keyword review
  • Performance tracking
  • Reporting
  • Retargeting


If we want to ensure that we’ve accomplished everything accurately, our timeline would proceed as follow,

Research and Audit (2-3 weeks) 

Strategy development (3-4 months)

Campaign setup (4-5 weeks)

Go live (Week 6)

Terms of Agreement

P.S: We are not lawyers this is a sample contract and that’s why we recommend you to hire some lawyers and create a legal agreement.


{Client_company} agrees to make initial payment at the time this contract is signed in order for {sender_company} to undertake the work mentioned in the proposal. Once the {client_company} makes the initial payment, the new contract will be constructed with a definite timeline for execution and specific terms of payments.


{Sender_comapny} guarantees that the work will be done in a respectful way and that all the work carried out under this agreement will be the original work of {sender_company}. {client_company} will not face any copyright issues.


If {sender_company} or{client_company} choose to terminate the contract, {sender_company} reserves the right to obtain payment for the services that have been provided. 


Once you feel confident about everything and are ready to move forward, please click on the “sign here” button. Once we receive notification about your acceptance we will contact you to discuss further steps.                                                                  



Advantages of SoW Templates

Proposal Templates Software

Make The Best First Impression: Hook Them Up

When your client receives your SoW, they would want to open it right away. Use this free SoW template to get the reactions like, “Wow”, “Cool”, “These guys are impressive” 

Ready to Use Templates : Save Time

Get your SoWl in front of your prospects quickly so that you don’t lose the next business. Pick this ready to use polished SoW template and outrank your competitors. No more struggling with SoW pieces.

Advantages of Proposal Templates - 100% Editable

100% Customizable: Make It Your Thing

These templates are 100% editable and customizable. Pick your free SoW template and customize it to suit your brand. The sections, text, color, images everything can be changed.

Advantages of Proposal Templates - Clear Structure

Clean Structure: Easy Navigation

With clean structure in your SoW, you can make it super easy for your clients to uncover, understand your SoW better. Clear structure helps your clients to set their expectations, right from the beginning.

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Interactive Quotation / Pricing

This SoW template has interactive quotation; meaning if you want, client can change quantity, select/deselect services and s/he can check final total (again configurable) along with applicable taxes & discounts

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Download and Save as PDF

Would you ever need SoWs in Microsoft Word format? I doubt. With online editor, tracking for SoW, you are better off with Fresh Proposals software. You can also download SoW PDF file.


Request more information about sales proposal by entering your email id below.


Statement of Work


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100 % Customizable Template

Though this template is professionally designed, it is 100 % customizable. You can modify its design, fonts, images as well as content as you would like.

Corporate Photography Proposal Template - Portfolio

Show Your Best Work

Include your portfolio of photoshoots, images as well as videos in your proposal. Let your prospect/ client experience your capabilities, skills better

Corporate Photography Proposal Template - Quote

Interactive Quote

One time fees or recurring / hourly pricing; no worry. Simply include your fees item and let your prospect change quantity or select option things.

Corporate Photography Proposal Template - Online Editor

Drag-n-Drop Content Editor

You have lot more flexibility and superior control how your proposal is going to look like. You can drag-drop desired content using online editor.

Corporate Photography Proposal Template - Get Prospects Insights

Track Prospect Insights

Know exactly how your prospective client is interactive with your proposals. Use these insights to smartly convert your prospects into customers.

Corporate Photography Proposal Template - Online Signature

Online Signature, Acceptance

Be that forward looking vendor who uses cutting edge tools and technologies. You will be sending proposal that your clients can sign online.


Start Converting Prospects Today

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